Branded content that reflects or enhances this culture will see more engagement and suffer less mockery than those that don’t. Reddit gives brands a chance to target their content to niche audiences who can be harder to reach on other social platforms. Brands need to seize the opportunity to work with profoundly engaged communities. People join subreddits because they’re passionate about a subject. Be passionate about the community you’re communicating with. So how should brands and agencies approach Reddit?įive tips for advertisers considering advertising on Reddit. While brands have been able to advertise on Reddit for some time, the site has recently started to refine its services for brands by working closely with them and letting them know about the latest Reddit trends so they can connect effectively with the community. Why not your brand?Īccording to Reddit, its users are more informed purchasers than the average person do more research before buying (on average they do four times more research sessions than average) and make purchasing decisions nine times faster. These are, after all, passionate, extremely knowledgeable, potential consumers obsessed with everything from K-pop to indie video games. Reddit is certainly not the go-to social media platform brands consider when launching a new product, but with its rising user growth, new audio features, and super-engaged communities-not to mention its crack down on abusive content in recent years-many marketers are sensing an opportunity to engage with Reddit communities. In response to this "short squeeze," hedge funds lost a lot of money-for a little while anyway.ĭespite what you make of this digitized-collective redistribution of wealth, the lesson for brands is clear: If one subgroup on Reddit can make a failing stock jump several hundred-fold in days, imagine what’s possible for a brand they actually like and believe in. In a short amount of time, WallStreetBets had managed to temporarily drive the stock price from a pathetic $17 per share to an absurdly high $483. The move was not a sound investment strategy, but rather a middle finger to hedge fund managers who prior had been making oodles of money by shorting the stock, basically betting for it to lose. You may recall earlier this year when members of the online Reddit community WallStreetBets mobilized their followers to invest heavily in perennial losing stocks like GameStop and AMC. stock market that's usually reserved for natural disasters or terrorist attacks. Interestingly, Twitter is next to last with 397 million active users-talk about outsize influence.Īnd yet only one of those platforms-Reddit-can wreak the kind of havoc on the U.S. Way down at the bottom of the list, at just over 400 million, lies Reddit. The under-a-billion cohort includes TikTok and Snapchat. ![]() Facebook, not surprisingly, leads with nearly 3 billion monthly active users YouTube, WhatsApp and Instagram follow with 2.3 billion, 2 billion and 1.3 billion, respectively. ![]() When it comes to how many active users are on the various social media platforms, the numbers are fairly stark.
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